Insights

Featured Post

woman viewing online video advertising

Online Video Advertising: 5 Tips to Maximize Your Impact

There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…

Filter By:

4 Streaming Trends Shaping the Future of Digital Video Advertising

The streaming landscape is growing and evolving quickly. As new video platforms,…

The Pulse on Programming: June 2024 Preview

As the summer season approaches, television enthusiasts have much to look forward…

Tap into the Passion of the Summer Games

The Summer Games evoke strong emotions amongst a passionate audience. Savvy companies…

2023 Q3 Programming Opportunities

Aligning your brand messages with the right programming can help your business…

Client Success: Turning Leads Into Conversions for a Tucson HVAC Company

A solid marketing strategy might not generate revenue overnight, but eventually this…

2023 Q3 Sports Preview

Summertime is practically here, and for sports fans and advertisers, Q3 has…

Choosing the Right Media Partner: 5 Factors to Consider

No growing business can operate in a vacuum. Even a small local…

The Ultimate Video Influencer: How TikTok is Shaping Video Ad Standards

For proof of TikTok’s clout as an innovative video platform, look no…

Understanding The Value of Marketing Technology as a Local Chain Owner

When expanding your chain business, inefficiency is a direct threat to your…

The Pulse on Programming: July 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

Client Success: Increasing Seasonal Engagement and Sales for Georgia Tractor Dealership

For businesses that serve a niche audience, targeted campaigns are essential to…

Audience Insights: The Dynamic Duo of Linear TV & Streaming

Throughout my lifetime, numerous writers, directors, producers, and actors have put their…