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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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The Lineup: Next Month’s Can’t‑Miss Programming for Advertisers, May 2026
Next month is packed with big‑moment programming your customers will be watching….
Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Making a Quarterly Marketing Plan: 5 Steps to a Winning Digital Strategy
If you’ve read through our guide to planning an annual ad buy,…
Advertising Around the Writers’ Strike: Reach Your Target Audience Through ‘Strike-Proof Programming’
You’ve probably heard about the ongoing strikes taking place in Hollywood, where…
Advertising to Hispanic Audiences: How to Connect with America’s Fastest-Growing Consumer Group
With a large population, rapid growth and escalating wealth, U.S. businesses can’t…
Client Success: Increasing Foot Traffic and Business Accounts for a Multi-Location Bank
With higher average balances and more financial activity from account-holders, business accounts…
Advertising to Gen Alpha and Gen Z: Why it Matters, and Tips for Success
It’s time to recycle your jokes about young, naive millennials: all of…
Client Success: Increasing Brand Awareness and Visibility for a Louisiana Non-Profit Community Service
Non-profit organizations are often forced to operate with limited budgets and resources—especially…
The Pulse on Programming: September 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
‘Shark Week’ Sets a New Ratings Record: What Does it Mean for Local Advertisers?
Now in its 35th year, Discovery Channel’s annual “Shark Week 2023” turned…