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Online Video Advertising: 5 Tips to Maximize Your Impact
There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…
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Tap into the Passion of the Summer Games
The Summer Games evoke strong emotions amongst a passionate audience. Savvy companies…
Behind the Screens: Meet Digital Strategist Pam Clarke
Welcome back to Behind the Screens, a blog series where we get…
View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity
The past year has seen a profound transformation in the role of…
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Using AI for Marketing Your Small to Medium-Sized Business, Part 2
In part 1 of using Artificial intelligence (AI) for marketing your small…
The Importance of Top-of-Funnel Marketing: Why Your Business Should Aim for the Top
There’s obvious appeal in marketing to the bottom of the funnel. The…
The Pulse on Programming: August 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
Audience Insights: Marking the Midway Point of the TV and Streaming Year
Whether you track the passage of time with a traditional calendar or…
The Benefits of Creating Ad Campaigns with Diversified Messaging
Businesses dream of the prospective customer who sees an ad one time…
2023 Q3 Sports Programming Sizzle Reel
It’s no secret that live sports and other sports content draws a…
2023 Q3 Programming Opportunities
Aligning your brand messages with the right programming can help your business…
Client Success: Turning Leads Into Conversions for a Tucson HVAC Company
A solid marketing strategy might not generate revenue overnight, but eventually this…