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Your Business + Netflix: A Game-Changing Opportunity
Your customers are already on Netflix. Now your business can show up right there with them on one of the biggest streaming platforms in the world. Advertising puts your brand inside a premium, high-attention environment where viewers are fully tuned in to their favorite streaming content. And now that access to Netflix advertising is no longer limited…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Cox Media Partners With TubeMogul For Web Video Ad Sales [Breaking News]
Little by little, the TV ad business is adopting principles from digital…
Programmatic TV Firm AudienceXpress Inks Data Partnership With Rentrak
Advertisers are starting to get a lot more options to target TV ads with…
Clypd Optimizes Programmatic TV Platform [Breaking News]
Clypd, a maker of programmatic TV advertising systems, has released…
TV Gets With the Programmatic Program [Breaking News]
Cox Media leads the way in experiments with digital ad techniques honed in the world of Internet video.
Going Programmatic to Get Your Content Seen
Programmatic, digital media, programmatic advertising, targeting, marketing, targeted marketing
The Industry’s Take on Programmatic
Programmatic; programmatic advertising; digital media; targeting; digital marketing; industry trends; targeted ads; marketing
What Publishers Can Learn From Condé Nast’s Embrace of Programmatic
Programmatic, digital media, Conde Nast, digital sales, advertisers, advertising
Power of Branded TV Content v. Other Media
The strength of branded content compared to other media; how to compete with newspapers, radio and magazines by showcasing television’s strength against each medium.
Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign
Programmatic video coupled with TV drives best results; programmatic