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Online Video Advertising: 5 Tips to Maximize Your Impact
There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…
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View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity
The past year has seen a profound transformation in the role of…
The Pulse on Programming: May 2024 Preview
May brings an exciting lineup to television for both viewers and advertisers….
Client Success: Generating Quality Job Applicants for a Manufacturing Company
The U.S. jobs market has been steadily growing for years, and unemployment…
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Magna Global Partners With Cox Media, AudienceXpress for Programmatic TV [Breaking News]
Cox Media, Magna Global and AudienceXpress partner for programmatic advertising
Analysis: Obama’s ad team used cable TV to outplay Romney
Cable boosts political advertising for Obama campaign
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