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Online Video Advertising: 5 Tips to Maximize Your Impact
There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…
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View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity
The past year has seen a profound transformation in the role of…
The Pulse on Programming: May 2024 Preview
May brings an exciting lineup to television for both viewers and advertisers….
Client Success: Generating Quality Job Applicants for a Manufacturing Company
The U.S. jobs market has been steadily growing for years, and unemployment…
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Power of Branded TV Content v. Other Media
The strength of branded content compared to other media; how to compete with newspapers, radio and magazines by showcasing television’s strength against each medium.
Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign
Programmatic video coupled with TV drives best results; programmatic
Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement
Rentrak and Kantar partner to integrate retail purchase data and TV viewing information; programmatic
Turbo Tax Becomes First Programmatic Ad Buyer on ESPN’s SportsCenter
ESPN has sold its first programmatic ad for “SportsCenter”
TV Audience Buying Is Only Half the Story [Breaking News]
Programmatic TV is half audience buying, half technology automation
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress [Breaking News]
The sale of TV advertising is about to go a lot more programmatic; Ad buyers can target Cox viewers in 2015 with AudienceXpress
SpotXchange Cooks Up Programmatic TV Initiative [Breaking News]
SpotXchange hires Randy Cooke to the post of vice president of programmatic TV; brings more web-style automation to buying and selling of TV advertising
Why Yahoo Might Want to Go Holiday Shopping For Programmatic TV Tech [Breaking News]
Yahoo considers programmatic TV acquisitions
ESPN Tests the Waters in Automated Ad Sales — News Digest [Breaking News]
ESPN embraces programmatic TV with SportsCenter; ads bought via web