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4 Streaming Trends Shaping the Future of Digital Video Advertising
The streaming landscape is growing and evolving quickly. As new video platforms, targeting capabilities and consumer viewing behaviors shape the mainstream TV and video landscape, some of the biggest streaming trends and best practices from even a few years ago have fallen behind the times. This rapid change may force strategic changes for advertisers, but…
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Using Data to Understand Your Audience and Build Better Campaigns
Marketing runs on customer data. No matter which channel you use, businesses…
Behind the Screens: Meet Key Account Consultant Maria McRoberts
Welcome back to Behind the Screens, a blog series where we get…
Audience Insights: Differences and Similarities Among Cable News Viewers – And How to Reach Them
Cable news viewers are tuning in this election season. Here are a…
Getting Comfortable with the “F” Word, Part I
How-To Simplify Your Creative Approach
[Blog Post]
Internal Marketing: 4 Steps to Closing Your Brand’s Missing Link
Are your employees the brand advocates you need them to be? [Blog Post]
Cox Media and TubeMogul Announce Partnership [Breaking News]
Programmatic
Digital Video
Tube Mogul
Cox Media
Mike Zeigler
Cox Media Partners With TubeMogul For Web Video Ad Sales [Breaking News]
Little by little, the TV ad business is adopting principles from digital…
Programmatic TV Firm AudienceXpress Inks Data Partnership With Rentrak
Advertisers are starting to get a lot more options to target TV ads with…
Clypd Optimizes Programmatic TV Platform [Breaking News]
Clypd, a maker of programmatic TV advertising systems, has released…
TV Gets With the Programmatic Program [Breaking News]
Cox Media leads the way in experiments with digital ad techniques honed in the world of Internet video.
Going Programmatic to Get Your Content Seen
Programmatic, digital media, programmatic advertising, targeting, marketing, targeted marketing
The Industry’s Take on Programmatic
Programmatic; programmatic advertising; digital media; targeting; digital marketing; industry trends; targeted ads; marketing