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Understanding Attribution on Streaming Services: A Guide for Local Advertisers

The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to other marketing and advertising channels, though, attributing ROI for streaming ads can be a complex process affected by your data collection practices, your ability to match ad…

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The Year in Streaming Media 2023: What Happened, and Where We’re Headed in 2024

With the writers and actors strikes now officially settled, the future of…

The Top 5 Digital Marketing Trends for 2024

A new calendar year is just around the corner, and experts across…

Audience Insights: A Heaping Helping of Helpful Headlines

Thanksgiving is a wonderful time to pause and reflect. For better or…

Going Programmatic to Get Your Content Seen

Programmatic, digital media, programmatic advertising, targeting, marketing, targeted marketing

The Industry’s Take on Programmatic

Programmatic; programmatic advertising; digital media; targeting; digital marketing; industry trends; targeted ads; marketing

What Publishers Can Learn From Condé Nast’s Embrace of Programmatic

Programmatic, digital media, Conde Nast, digital sales, advertisers, advertising

Power of Branded TV Content v. Other Media

The strength of branded content compared to other media; how to compete with newspapers, radio and magazines by showcasing television’s strength against each medium.

Programmatic Video Coupled With TV Drives Best Results For Campaign

Programmatic video coupled with TV drives best results; programmatic

Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement

Rentrak and Kantar partner to integrate retail purchase data and TV viewing information; programmatic

Turbo Tax Becomes First Programmatic Ad Buyer on ESPN’s SportsCenter

ESPN has sold its first programmatic ad for “SportsCenter”

TV Audience Buying Is Only Half the Story [Breaking News]

Programmatic TV is half audience buying, half technology automation

Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress [Breaking News]

The sale of TV advertising is about to go a lot more programmatic; Ad buyers can target Cox viewers in 2015 with AudienceXpress