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Understanding Attribution on Streaming Services: A Guide for Local Advertisers

The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to other marketing and advertising channels, though, attributing ROI for streaming ads can be a complex process affected by your data collection practices, your ability to match ad…

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The Professor’s Perspective Episode 6: Political Advertising

In this episode of The Professor’s Perspective, we unpack the breakdown of…

Digital Marketing for Small Businesses: Strategies for Long-Lasting Success

It’s easy for marketing and advertising experts to sing the praises of…

2023 Q4 Sports Preview

As the leaves start changing colors, we officially get into the best…

Going Programmatic to Get Your Content Seen

Programmatic, digital media, programmatic advertising, targeting, marketing, targeted marketing

Power of Branded TV Content v. Other Media

The strength of branded content compared to other media; how to compete with newspapers, radio and magazines by showcasing television’s strength against each medium.

Programmatic Video Coupled With TV Drives Best Results For Campaign

Programmatic video coupled with TV drives best results; programmatic

Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement

Rentrak and Kantar partner to integrate retail purchase data and TV viewing information; programmatic

Turbo Tax Becomes First Programmatic Ad Buyer on ESPN’s SportsCenter

ESPN has sold its first programmatic ad for “SportsCenter”

TV Audience Buying Is Only Half the Story [Breaking News]

Programmatic TV is half audience buying, half technology automation

Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress [Breaking News]

The sale of TV advertising is about to go a lot more programmatic; Ad buyers can target Cox viewers in 2015 with AudienceXpress

SpotXchange Cooks Up Programmatic TV Initiative [Breaking News]

SpotXchange hires Randy Cooke to the post of vice president of programmatic TV; brings more web-style automation to buying and selling of TV advertising

ESPN Tests the Waters in Automated Ad Sales — News Digest [Breaking News]

ESPN embraces programmatic TV with SportsCenter; ads bought via web