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4 Streaming Trends Shaping the Future of Digital Video Advertising
The streaming landscape is growing and evolving quickly. As new video platforms, targeting capabilities and consumer viewing behaviors shape the mainstream TV and video landscape, some of the biggest streaming trends and best practices from even a few years ago have fallen behind the times. This rapid change may force strategic changes for advertisers, but…
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Using Data to Understand Your Audience and Build Better Campaigns
Marketing runs on customer data. No matter which channel you use, businesses…
Behind the Screens: Meet Key Account Consultant Maria McRoberts
Welcome back to Behind the Screens, a blog series where we get…
Audience Insights: Differences and Similarities Among Cable News Viewers – And How to Reach Them
Cable news viewers are tuning in this election season. Here are a…
Plop-Plop, Fizz-Fizz
The Modern Success of Advertising’s Catchy Jingle [Blog Post]
Programmatic Technology Changes the Channel on TV Ad ROI [Breaking News]
Every television ad campaign ultimately faces the nagging question, “What’s the ROI?” Historically, marketers running TV ads couldn’t deliver concrete metr
Programmatic TV: Further Ahead, Further Behind Than You Think
Based on the number of times it was cited in recent upfront presentations, people’s perception of programmatic TV appears to have morphed from wry skeptici
Top 5 Must-Reads: Weekly Round-Up – 6.5.15
This Week’s Best Content From Other Blogs Around the Web – 6.5.2015 [Blog Post]
The 2015 Women’s World Cup
An Exclusive Look Back on Tournaments of the Past and Overview of the Upcoming Women’s World Cup [Blog Post]
Women’s World Cup: Fun Facts for Soccer Fans [Infographic]
Click here to see some fun facts & our World Cup Infographic
7 Days to Building a Stronger Brand: Day 7
Our 7-Day Branding-Building Challenge + Day 7 Homework [Blog Post]
7 Days to Building a Stronger Brand: Day 6
Our 7-Day Brand-Building Challenge + Day 6 Homework [Blog Post]
7 Days to Building a Stronger Brand: Day 5
Our 7-Day Branding-Building Challenge + Day 5 Homework [Blog Post]