Top 5 Must-Reads: Weekly Round-Up – 4.10.15

04.10.2015 Sara Brasfield3 min

We find it, so you don’t have to.

From the end of Kentucky’s ‘Pursuit of Perfection’ and the Final Four game that made cable TV history to Nike’s new Tiger Woods/Rory McIlroy ad, a lot happened this week in the world of marketing and advertising. And, along with the news, great content has been published. We’ve gathered the best of the best to share here, in hopes of saving you some time on your Friday morning (and beyond).


  1. 5 Ways to Make Your Brand Magnetic (HubSpot)


Developing, enhancing, promoting and protecting your identity (aka branding) makes up one of the most important aspects of running a successful business of any size. Here, HubSpot highlights five easy steps to ensure brand loyalty with your customers.


2. The Super Power That Can Change Your Business (Small Business Trends)

040615 superpower

Be nice. Really, it’s that easy. Read more on why kindness in the workplace matters in this article from Small Business Trends. 


3. 9 Ways to Humanize Your Brand With Social Media (Social Media Examiner)

humanize your brand with social media

From increased exposure and traffic to lead generation and sales improvement, social media platforms provide a value that cannot be ignored. Build stronger relationships with your loyal fans and followers – these nine tips from Social Media Examiner show you how.


4. Why Periscope/Meerkat are Genuine Game Changers (Hootsuite)

Also from the world of social media, these two live digital video streaming apps recently debuted, causing a lot of hype. Hootsuite sheds light on what this could mean for businesses, politics and personal lives.


5. Gen Z and Millennials Want Different Things From Brands (Ad Week)

Here on our own blog last month, we discussed how your brand can connect with the millennial audience. This infographic from AdWeek discloses key differences between this group of consumers and Generation Z. 


Want to see more of Cox Media’s content from this week?

Importance of Quality Creative [eBook]

The Perilous Pursuit of Ratings Perfection: Nielsen vs. Rentrak [Blog Post]

Why Programmatic Can be the Secret Ingredient Behind Successful TV Advertising [Breaking News]



About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than eight years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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