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Online Video Advertising: 5 Tips to Maximize Your Impact
There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…
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Tap into the Passion of the Summer Games
The Summer Games evoke strong emotions amongst a passionate audience. Savvy companies…
Behind the Screens: Meet Digital Strategist Pam Clarke
Welcome back to Behind the Screens, a blog series where we get…
View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity
The past year has seen a profound transformation in the role of…
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Three Ways to Get Real with Your Millennial Audience
How Quality Creative Helps Capture the Attention of Generation Y [Blog Post]
Getting Comfortable with the “F” Word, Part I
How-To Simplify Your Creative Approach
[Blog Post]
Internal Marketing: 4 Steps to Closing Your Brand’s Missing Link
Are your employees the brand advocates you need them to be? [Blog Post]
Cox Media and TubeMogul Announce Partnership [Breaking News]
Programmatic
Digital Video
Tube Mogul
Cox Media
Mike Zeigler
Cox Media Partners With TubeMogul For Web Video Ad Sales [Breaking News]
Little by little, the TV ad business is adopting principles from digital…
Programmatic TV Firm AudienceXpress Inks Data Partnership With Rentrak
Advertisers are starting to get a lot more options to target TV ads with…
Clypd Optimizes Programmatic TV Platform [Breaking News]
Clypd, a maker of programmatic TV advertising systems, has released…
TV Gets With the Programmatic Program [Breaking News]
Cox Media leads the way in experiments with digital ad techniques honed in the world of Internet video.
Going Programmatic to Get Your Content Seen
Programmatic, digital media, programmatic advertising, targeting, marketing, targeted marketing