Top 5 Must-Reads: Weekly Round-Up – 5.8.15

We find it, so you don’t have to.

From loving your neighbor to finding value beyond your banner ad’s click-through rate, here’s the best marketing, advertising and small business related content you may have missed this week:

 

1. How to Connect With Your Local Community (OPENforum)

Having current and potential customers form a connection to your brand is vital. This becomes even more important when you are a local business owner targeting a local audience. This post from OPENforum highlights four ways to stay connected to your community. 

 

2. Why Banner Ad Click-Through Rates Aren’t the Be-All and End-All (Be In The Know Blog)

How do you measure banner ad success? Click-through rates. Simple, right? Not so fast. While these rates can be a good metric for assessing value, this post shines light on the other important benefits of banners to consider. 

 

3. 7 Ways to Create an Effective Facebook Ad Campaign (Social Media Examiner)

With Facebook’s ever-changing algorithms, it can be a challenge to make sure your perfectly-crafted photos, videos and status updates organically reach your customers. This means the game of “pay to play” Facebook ads is more popular than ever. Here’s how to make your ads on this platform highly profitable and more effective.

 

4. 5 Bad Writing Habits to Drop Right Now (HubSpot)

In any business, adequate spelling and grammar knowledge is expected. But what about these five “bad writing habits”? Turns out, they are equally, if not more, important. Are you guilty? Find out here.

 

5. 5 Online Marketing Techniques of Successful Real Estate Agencies (Small Business Trends)

While this post itself is specific to Real Estate Agencies, the overall message, including everything from newsletters and blogs to establishing a unique brand, can be applied to various industries. 

 

Want to see more of Cox Media’s content from this week?

Advertising Spend Assessment [Budgeting Tool]

The New Marketing Tactic You Should Budget For Right Now [Blog Post]

Top Cable Companies Join Forces at NewFronts to Tout Digital Innovations [Breaking News]