Top 5 Must-Reads: Weekly Round-Up – 5.1.15

We find it, so you don’t have to. 

From connecting with the “unreachables” to the latest in social media marketing, we’ve gathered a quick round-up of the best marketing, advertising and small business-related content you may have missed this week:

 

1. 10 Ways to Reach Customers Who Don’t Know They Need You (Hubspot)

No matter what industry you’re in, creating and expanding your customer base is probably one of your top goals. This post from Hubspot gives 10 tips to reaching even the most unexpected groups of potential brand advocates. 

 

2. Word of Mouth: Getting Others to Talk About Your Business (Social Media Examiner)

Customers trust word-of-mouth more than anything else. In this podcast from Social Media Examiner, Ted Wright shares how you can harness this powerful sales tool and utilize it for your business. 

 

3. How TV Ads Drive Digital Impact (AdWeek)

It’s a multiscreen world, and customers are digitally connected more than ever. Read more in this article from AdWeek. 

 

4. 7 Tips for Getting Started with Twitter Marketing (Social Media Examiner)

Speaking of the digital world, social media channels like Twitter and Facebook have become vital platforms for businesses and consumers to connect. Check out these tips for creating a solid Twitter presence for your brand. 

 

5. 10 Online Marketing Tips That Go Beyond Twitter and Facebook (Small Business Trends)

Once you’ve utilized the Twitter tips mentioned in the post above, take your online marketing strategy to the next level with these tips from Small Business Trends, including blogs, new social tools and more. 

 

Want to see more of Cox Media’s content from this week?

Advertising Spend Assessment [Budgeting Tool]

3 Ways to Maximize Your Ad Spending [Blog Post]

Tips & Tricks for Time Sensitive Products & Services [eBook]