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Online Video Advertising: 5 Tips to Maximize Your Impact
There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…
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View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity
The past year has seen a profound transformation in the role of…
The Pulse on Programming: May 2024 Preview
May brings an exciting lineup to television for both viewers and advertisers….
Client Success: Generating Quality Job Applicants for a Manufacturing Company
The U.S. jobs market has been steadily growing for years, and unemployment…
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2023 Q4 Sports Programming Sizzle Reel
It’s no secret that live sports and other sports content draws a…
The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming
In this episode of The Professor’s Perspective, we unpack an updated look…
Making a Quarterly Marketing Plan: 5 Steps to a Winning Digital Strategy
If you’ve read through our guide to planning an annual ad buy,…
Advertising Around the Writers’ Strike: Reach Your Target Audience Through ‘Strike-Proof Programming’
You’ve probably heard about the ongoing strikes taking place in Hollywood, where…
Advertising to Hispanic Audiences: How to Connect with America’s Fastest-Growing Consumer Group
With a large population, rapid growth and escalating wealth, U.S. businesses can’t…
Client Success: Increasing Foot Traffic and Business Accounts for a Multi-Location Bank
With higher average balances and more financial activity from account-holders, business accounts…
Advertising to Gen Alpha and Gen Z: Why it Matters, and Tips for Success
It’s time to recycle your jokes about young, naive millennials: all of…