Reaching the Passionate NFL Audience

Viewers of the NFL are passionate, dedicated, and most importantly – tuned in. Local businesses can connect with the attentive NFL audience through both cable TV and digital advertising, meeting fans where they spend the most time. The graphic below outlines just some of the data involved with marketing to the NFL fanbase.

As we look ahead to the fall 2024 NFL season, here are a few fast facts about the NFL audience. First, they spend 12 hours 17 minutes tuned into cable programming on a weekly basis. Beyond that their digital habits include time across multiple media platforms, including video streaming services, social media, and audio streaming services like Spotify or Pandora.

Additionally, it’s no secret that football as a sport in general is incredibly popular among US adults. In fact, nearly half of US adults list football as their favorite sport and 29 million participate in fantasy football leagues each year. With that, there is immense purchasing power in the world of fantasy football – 54% of US adults say they are more likely to buy something that has been endorsed by a player on their fantasy football team.

With NFL games accounting for 93 of the top 100 most-watched telecasts in 2023, your brand can benefit from connecting with the NFL audience, which carries over into many other sports as well. Learn more about sports advertising opportunities here.

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Sources:

1. Market/Release: Scarborough USA+ 2023 Release 2 Total (Jun 2022 – Oct 2023) Base: Total Adults 18+ Target: Sports watched on TV (broadcast or cable) past 12 mons (net): National Football League (NFL)
2. https://news.gallup.com/poll/610046/football-retains-dominant-position-favorite-sport.aspx
3. https://www.sportsbusinessjournal.com/Articles/2024/01/08/2023-top-telecasts
4. https://www.statista.com/statistics/1381828/most-played-fantasy-sports-us/
5. https://nflpa.com/partners/posts/things-to-know-about-the-perception-and-purchasing-power-of-nfl-players-1