Put Your Brand Where Fans Never Look Away
Sports fans are the most valuable viewers in media. They watch live. They stay locked in. They show up with passion. Ninety‑eight percent watch in real time, giving your brand rare, undivided attention.
With Cox Media, you get direct access to this audience through our partnerships with major networks and premium in‑game streaming platforms. Your message appears where the energy is highest and the engagement is real.
This Is the Audience Brands Fight For
When you advertise in sports, you reach fans who are:
- Fully engaged and emotionally invested
- Massive in scale across every major league
- Ready to act when a brand shows up in the moment
This is not passive viewing. This is premium attention!
Want to plan around the biggest matchups and moments coming this season?
Explore the full 2026 Sports Advertising Calendar below!
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0%
more time spent watching sports on premium streaming
Source: Video Advertising Bureau (VAB), “26 Streaming Insights”
0%
of live sports still air on cable, totaling more than 16,000 events each year
Source: VAB analysis of Nielsen NPower Ratings Analysis Program Report
+0M
sports fans are reached on ad‑supported streaming platforms
Source: Video Advertising Bureau (VAB), “26 Streaming Insights”
2026 FIFA World Cup
The FIFA World Cup captures the attention of millions who show up with unmatched energy, creating a powerful environment for advertisers.
NFL Football
Across the country, the NFL attracts massive crowds of devoted fans whose energy and commitment create a high‑impact environment for advertisers.
WNBA Basketball
The WNBA brings together committed fans whose energy and loyalty create a premium environment for advertisers looking to make meaningful impact.
MLB Baseball
From the first pitch to the final out, MLB’s 162-game season will continue to boast strong attendance and viewership numbers.
Get Your Customized Sports Advertising Plan
You know your business. We know advertising. Together, we can bring your business to more people. Contact a member of our team today. We're here to help you grow.