The Pulse on Programming: October 2024 Preview

09.05.2024

As summer fades into fall, some of us are hanging on to the last days of warm weather and others are ready for the seasons to change with pumpkin lattes in-hand, but everyone can agree that crisp fall days bring many long-awaited TV premieres and sports seasons. October TV advertising opportunities start a wave of exciting television premieres that captivate audiences nationwide.

As the fall season ushers in a mix of new shows and returning favorites, viewers are more engaged than ever, creating a fertile ground for advertisers to reach a diverse and attentive audience. With a lineup that spans various genres—drama, comedy, reality TV, and more—there’s a unique chance to tailor marketing campaigns to specific demographics. Whether you’re promoting a new product, service, or brand message, aligning your advertisements with these highly anticipated TV premieres can maximize visibility and impact, making October an optimal time to connect with potential customers.

In this post, we’ll delve into three key premieres available next month.

Did you know? Every month we publish a full breakdown of programming opportunities across new and returning premieres, college and professional sports, award shows, and more. Subscribe to our blog here to make sure you don’t miss the October TV advertising opportunities – and beyond!

Remember: even if inventory for these specific shows are “sold out”, we offer a wide range of additional TV programming that can be used to reach your intended audience. Connect with Cox Media’s experts to learn more about the following, as well as additional October TV advertising opportunities available.

October TV Advertising Opportunities

31 Nights of Halloween – Annual Stunt

Premiere Date: October 1 (through October 31)

Freeform

Audiences of all ages will be tuning in to catch spell-binding entertainment all October long. Ghosts and Goblins alike can watch Halloween favorites, like Hocus Pocus, Ghostbusters, Beetlejuice, and more!

FearFest – Annual Stunt

Premiere Date: October 1 (through October 31)

AMC

Another spooky annual programming event, films highlighted during this year’s FearFest include Hellraiser III: Hell on Earth, Freddy vs. Jason, Halloween, Creepshow, Poltergeist, The Texas Chainsaw Massacre, Wes Craven’s New Nightmare, The Thing, The Shining, and more!​

House of Villains – Returning Series

Premiere Date: October 9 | 10/9c

Bravo, E!, SYFY, USA

Hailing from some of the most popular reality television franchises, these notorious villains meet their match as they must outsmart, out-manipulate and out-scheme each other through a series of challenges in order to win a $200,000 cash prize and the title of “America’s Ultimate Supervillain.”

No matter what they’re watching, Cox Media can help connect you to your ideal customers across cable television and streaming services.

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