Senior Care

Advertising Senior Care Facilities: Grow Your Business Through a Full-Funnel Approach

06.25.2021 Sara Brasfield 

The senior care industry is headed toward a period of rapid growth and change. Over the next 10 years, US adults aged 65+ will increase by 30% and US adults aged 85+ will increase by 35%. The revenue potential of this demographic shift is creating unprecedented competition for senior living clients— not just over the next decade, but right now. By building an advertising strategy that targets seniors now, before they face an urgent need for senior care services, you can lay a foundation for lead generation and client sales that will deliver steady revenue and profits for years to come.

In this free guide, you will:

  • Discover the essential steps to identify your target advertising audience
  • Learn to generate leads for senior living facilities
  • Distinguish your business through engaging senior living marketing ideas
  • Measure your results and determine your advertising ROI


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About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media's corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media's current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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