About the Author

Jennifer Dragon

The Secret to Streaming Ad ROI: It’s All About Audience

From music to television, movies to live sports, streaming has become one…

How to Improve the Customer Experience at Your Local Business

Customer relationships are a cornerstone of success for any local business. Recent…

4 Ways to Support In-Person Events Through Digital Advertising

Retail and other in-person events have made a big comeback in recent…

The Power of Live Sports: Delivering Ads to an Engaged Audience

In a media landscape dominated by on-demand content and endless streaming options,…

The Professor’s Perspective Episode 3: Bridging the Generational Gap

Each generation has its own set of distinct preferences, beliefs, and life…

Client Success: Increasing Brand Awareness and Vehicle Volume for a Local Auto Repair Shop

When it comes to both automotive brands and auto repair shops, many…

Audience Insights: Crossing the Streams

Among my many talents as a firmly entrenched Gen X-er* is the…

The State of Streaming in 2022: Trends to Guide Your Video Advertising Strategy

Major streaming brands like Netflix, Hulu and Disney+ may grab a lot…

Behind the Screens: Meet Lead Architect Ben Perry

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Holiday Shopping Trends and Predictions to Shape Your 2022 Advertising Strategy

Retail businesses are operating at the mercy of several significant forces affecting…

How ‘Boomerang Employees’ Can Help Your Business Weather a Tough Job Market

First, there was the Great Resignation, in which more than 47 million…

Client Success: Increasing Unit Occupancy and Search Visibility for a Local Self-Storage Facility

Maximizing year-round occupancy rates is crucial for any rented property—including local self-storage…

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