About the Author

Jennifer Dragon

The Secret to Streaming Ad ROI: It’s All About Audience

From music to television, movies to live sports, streaming has become one…

How to Improve the Customer Experience at Your Local Business

Customer relationships are a cornerstone of success for any local business. Recent…

4 Ways to Support In-Person Events Through Digital Advertising

Retail and other in-person events have made a big comeback in recent…

Audience-Based Advertising Solutions: Evaluating Success and Optimizing for the Future

As advertising technology and measurement continue to evolve, more and more businesses…

Client Success: Increasing Property Sales and Golf Memberships for a Local Home Builder

Residential properties neighboring golf course developments are popular not only for their…

Voice Search Optimization: Tips and Best Practices for Local Businesses

From smartphone search queries to questions asked of in-home digital assistants, voice…

Behind the Screens: Meet Senior Performance Marketing Manager Nick Zinkie

There's a lot of teamwork that goes into every project and campaign....

Top eCommerce Advertising Trends in 2022

eCommerce allows any business to break down geographic barriers that may otherwise...

Community Management 301: Strategies to Manage a Growing Fanbase

Here are some tips and tricks to sustain your existing growth and...

Client Success: Increasing Local Awareness of Available Mental Health Services

A local mental health service provider wanted to increase local awareness and...

Community Management 201: Capitalizing on User-Generated Content

Once you’ve built up consistent engagement among your followers, it may be...

Community Management 101: Best Practices For Interacting with Your Customers

Community management is a business's engagement-based approach to marketing that uses in-person...

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