About the Author

Robin Bass

Spotlight on YouTube & Amazon Advertising: Opportunities for Local Businesses

It's time to consider how Amazon and YouTube can help you develop...

Getting to Know Google Analytics 4: Top Takeaways for Your Local Business

Here’s an overview of Google’s planned transition to GA4, and what your...

Search Engine Marketing and the Myth of Endless ROI: Tips to Avoid Diminishing Returns

If you ignore the risk of diminishing returns, you’re likely setting up...

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