Question 1

Will I see my commercial or digital ad while it's running?

Accepted Answer

Maybe. Because your campaign is targeted to reach your business’ specific target audience, you may not see it if you are not in the same demographic or exhibit the same consumer behaviors.

Question 2

How will I know when and where my advertising ran?

Accepted Answer

At the end of your television campaign, you’ll get an affidavit that will detail the networks, dates, and times your spot(s) aired. For digital campaigns, you’ll get a specific report showing the campaign’s performance.

Question 3

How does Cox Media optimize my campaign?

Accepted Answer

As television viewership trends shift, we’ll work with you to ensure your message is delivered in the right places to reach the right audience. In addition, our analytics team will frequently monitor your digital campaign to ensure we’re delivering your ads on the right screens at the right time to reach your target customers. By providing us read-only access to your Google Analytics, we are able to see the traffic we drive to your site, so we can maximize delivery and improve your ROI.

Question 4

How quickly can I change out my commercial or digital ad?

Accepted Answer

In general, we can change out your commercial spot or digital ad within 2-4 business days. To send us a new video ad for television, visit http://spotxpress.coxmedia.com and follow the upload instructions. Display and video ads for digital campaigns can be emailed directly to your consultant.

Question 5

What is a preempt?

Accepted Answer

There are times when a network goes live or adjusts their commercial break structure, such as live news conferences or during sporting events. That programming change can impact delivery of your ad. If that occurs, your media consultant will reach out to you to find an alternative airtime.

Question 6

How long will it take to see the results of my campaign?

Accepted Answer

It depends on the objective of your campaign, your target audience, and the budget. If your business has a strong brand presence already, you will likely see results more quickly. If you need to build your brand awareness, it takes repetition with your target audience to get a response. Your media consultant can help you plan your campaign with this in mind.

Question 7

When will I receive my bill?

Accepted Answer

You will receive your invoice by the 15th of the month for the month prior. For example, you’ll receive a January invoice by February 15th.

Question 8

When is my payment due?

Accepted Answer

If you have qualified for credit, payment is due 30 days following receipt of invoice.