Cable TV Advertising, Digital Advertising, General Advertising, and Premium

Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success

08.23.2021 Sara Brasfield 

Whether it’s your growth goals or your overall business model, the lesson we’ve been learning since early 2020 is that, as much as we’d like to predict the future, there’s value in building an agile and flexible business. As a result, businesses might be tempted to take the same approach with their advertising strategy.

In this case, though, a lack of long-term planning can actually end up costing your business money, reducing your overall ad reach in ways that can have long-term consequences. Annual ad buys are the best way to stabilize your short- and long-term advertising strategy, locking down valuable inventories that you can utilize as needed over the course of the year ahead. Don’t let short-term concerns cost you long-term revenue.

Access our guide to maximizing ad performance and value through annual ad buys.

This free guide contains:

  • The benefits of placing an annual ad buy
  • How to analyze past advertising performance
  • Key steps to plan your annual ad buy
  • How to get started
  • Evaluating your ad buy effectiveness
Headshot 1_Cropped for HS (1)
About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media's corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media's current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

Connect with a Marketing Expert

Connect With Your Local Marketing Expert

You know your business. We know advertising. Together, we can bring your business to more people. Contact a member of our team today. We’d love to help you grow.