Using Data to Understand Your Audience and Build Strong Campaigns


Reaching target audiences starts with understanding them. Having access to data that reveals audiences’ characteristics, interests, preferences, hesitations, challenges, and more can make all the difference when it comes to how your business connects with this group through marketing campaigns.


In this 20-minute webinar, we partner with data expert JP Bewley of True Local Labs to unpack key elements of data usage in understanding audiences and then using these insights to build strong campaigns, implementing the right messaging and targeting parameters based on what you’ve learned.

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From additional data insights about reaching target audiences to industry trends, predictions and more, check out our other Ask the Experts recordings here, and stay tuned for more events like these in the near future.


Additionally, you can access our full collection of local business and advertising-focused insights by visiting our blog or resource library at any time.

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