About the Author

Nick Zinkie

Nick is the Sr. Performance Marketing Manager for Cox Media’s corporate team with over 8 years of experience designing and implementing digital programs within B2B, B2C, and D2C (DTC) environments. He started his career as a web designer/developer and is passionate about telling compelling stories that help connect customers to brands through digital experiences. Outside of the digital world, you can find Nick having dance parties with his cute little toddler Cora, supporting his favorite soccer team Atlanta United, and enjoying a fresh cup of coffee.

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Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

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