Insights Topic
Ask the Experts: Google Ad Policies & What They Mean for Your Business
Digital ad platforms like Google, Amazon and Facebook have developed advertising policies…
Your Advertising Checklist for Google, Amazon, Facebook & Instagram
Some ad platforms require advertisers to meet certain standards before running ads. Review this checklist to avoid violating any policies.
Advertising on Google, Facebook and Amazon: 3 Ways to Optimize Your Website for Success
If the requirements below are not met, you may not be able to run your ads on Google, Facebook and Amazon.
How to Expand Your Brand’s Reach By Enhancing Your Digital Ads
DV360 creates new, powerful options to build upon the performance and ROI offered through Google Ads.
Measuring Success in a Campaign: What You Should Be Looking For
A digital advertising partner can help you analyze performance data and apply its lessons to increase your advertising ROI.
What Google’s Extended Support for Cookies Means for Small Business Advertising
It’s worth taking another look at the implications of Google’s cookie extension for local businesses—as well as tips on how to best prepare for this change.
YouTube & Your Brand: Video Tips for Local Businesses
YouTube’s platform offers a blend of features and tools that sets it apart from every other online channel. It can work for your business in many ways.
Making a “Good Impression” Across Ad Platforms
As advertising options continue to multiply, the value of utilizing impressions as a performance metric has continued to grow.
iOS14 and the “Death of the Cookie”: How Your Digital Ad Strategy Can Thrive in a Post-Cookies Future
In recent years your ad strategy has probably factored in a digital file called a cookie. Cookies may be disappearing, but your ad strategy can still thrive.
How to Connect with Your Customers Using Video in 2020
Video has become a cornerstone of successful marketing and advertising for small businesses.
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