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Dec 14

4 Tips for Effective Event Advertising

Advertise smarter to attract a crowd to your event with 4 easy tips
Nov 9

The 2017 Holiday Advertising Cookbook: Strategies for Seasonal Success

With the right tools, creative ingredients and seasoned advice you can “cook up” a terrific holiday season of success for your business. This Holiday Adver
Oct 16

Get a Holiday Leg (Lamp) Up on the Competition Through Branding

5 Tips to Make Your Small/Local Business Stand Out to Potential Customers During the 2017 Holiday Shopping Season
Oct 5

[4] Be Genuine

In today’s increasingly transparent marketplace, customers want to feel that they know the companies with which they do business.
Oct 5

[7] Be Patient

Creating a distinctive brand takes time, but if you are patient, consistent and committed to the process, you’ll eventually be rewarded with a strong, uniq
Oct 5

[1] Relationship vs. Transactional Messaging

Smart marketers use transactional messages from time to time, but focus primarily on relationship messaging that conveys the value of the “premium” that cu
Oct 5

[6] Brand Continuously

Maintaining an ongoing advertising and marketing presence helps cement your brand in the customer’s mind and keeps your brand front-and-center in their awa
Oct 5

[2] See your Business Through your Customers’ Eyes

You undoubtedly have your own idea of what your business’s brand is, but is that idea consistent with how your customers view your business?
Oct 5

[5] Protect and Enhance the Brand

Your brand is more than just your advertising message–it’s the experience customers have with your business at every touch point, from product packaging t
Oct 5

[3] Focus on Benefits, not Features

Focusing on benefits is a customer-centric approach that is much more effective than spotlighting features.

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