Insights Topic
Turbo Tax Becomes First Programmatic Ad Buyer on ESPN’s SportsCenter
ESPN has sold its first programmatic ad for “SportsCenter”
TV Audience Buying Is Only Half the Story [Breaking News]
Programmatic TV is half audience buying, half technology automation
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress [Breaking News]
The sale of TV advertising is about to go a lot more programmatic; Ad buyers can target Cox viewers in 2015 with AudienceXpress
SpotXchange Cooks Up Programmatic TV Initiative [Breaking News]
SpotXchange hires Randy Cooke to the post of vice president of programmatic TV; brings more web-style automation to buying and selling of TV advertising
Why Yahoo Might Want to Go Holiday Shopping For Programmatic TV Tech [Breaking News]
Yahoo considers programmatic TV acquisitions
ESPN Tests the Waters in Automated Ad Sales — News Digest [Breaking News]
ESPN embraces programmatic TV with SportsCenter; ads bought via web
Magna Global Partners With Cox Media, AudienceXpress for Programmatic TV [Breaking News]
Cox Media, Magna Global and AudienceXpress partner for programmatic advertising
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