TV Advertising

The cost of advertising on cable TV varies greatly depending on the program you choose to advertise on and the timing of the ad. Overall, the cost is much lower than you may expect. The best way to identify the cost of advertising on cable TV for your business is to work with a media partner who can match up the right programming opportunities with your ideal audience.

The best way to get a commercial on cable TV is to work with a media partner. They can build your schedule around the best programs and times so you can reach the right people.

TV advertising remains one of the most effective options for reaching consumers and for growing brands. According to the Video Advertising Bureau (VAB), 162 new-to-TV brands from 52 different industries invested more than $465 million in national TV advertising during the first half of 2021 “after seeing the positive momentum a national TV campaign generated for their competitors.”

TV advertising is most commonly evaluated using independent audience estimates produced by Nielsen or Comscore. Quantitative data from these companies primarily show the estimated total number of viewers to TV channels during specific blocks of time. Qualitative data from other providers, meanwhile, can provide a more audience-based view of when and where to best drive results among specific consumer segments most important to marketers — e.g., pet owners, people who intend to purchase a car, etc.

TV advertising allows brands to reach the right audiences with the right messaging at the right time. Market intelligence firm eMarketer projects that the average U.S. adult will continue to spend more than three hours per day watching TV in 2022 — and another two-and-a-half-hours per day with digital video content.

Cox Media’s Streaming solution allows you to advertise for the same show (or shows) across multiple screens. It’s made up of multiple streams of inventory, including Set-Top-Box Video on Demand (VOD), Over the Top (OTT), TV-like websites, the Contour app, cable network apps (like ESPN) and partner apps.

Today’s TVs and mobile devices offer app-based connectivity to a wide range of streaming media — like Netflix or Peacock — in addition to a more traditional cable TV experience. Since this media access is available “over the top" of your cable subscription, it has garnered the term OTT media. Cox Media can help you advertise on select OTT platforms.