The long-anticipated “death of the cookie” has been delayed: After setting a deadline to end support for third-party in Google Chrome by the end of 2021, Google recently announced an extension of that deadline to the end of 2023—giving advertisers and marketers two more years to build a post-cookies digital strategy.
Digital Audio Advertising
Reach customers when they are away from screens
Digital audio delivers your message to people while they’re streaming their favorite radio stations, artists, albums, playlists, or podcasts. Combined with our other advertising solutions, we’re able to reach and influence your target customers at critical moments throughout their day – whether on their commute, at work, or at home.
The average time spent per day with mobile audio is forecasted to reach 73 minutes in 2019.
Audio is #1 for mobile app usage, making it the activity people spend the most time with – over social, gaming, and video.
79% of audio is consumed during daily activities where no other media can reach users.
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective, and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.