Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.
Digital Audio Advertising
Reach customers when they are away from screens
Digital audio delivers your message to people while they’re streaming their favorite radio stations, artists, albums, playlists, or podcasts. Combined with our other advertising solutions, we’re able to reach and influence your target customers at critical moments throughout their day – whether on their commute, at work, or at home.
The average time spent per day with mobile audio is forecasted to reach 73 minutes in 2019.
Audio is #1 for mobile app usage, making it the activity people spend the most time with – over social, gaming, and video.
79% of audio is consumed during daily activities where no other media can reach users.
One of the greatest transformations of the advertising landscape has been the ability to target audiences precisely using multiple data-sets. While traditional ad buys forced businesses to target ads to locations where those ads were likely to reach the target audience, digital advertising makes it possible to identify exactly who that audience is—and to only purchase ad space in places where that audience is showing up.
Did you know that only 1 in 5 marketers believe they are reaching the right audience with their advertising message? But with audience-based ad buying, you can target your ideal customer with minimal waste, ensuring every dollar spent is maximized. In this webinar, we partnered with Danielle Delauro of the Video Advertising Bureau (VAB) to discuss real-world examples as we uncovered what audience-based buying is, why it has quickly gained momentum and the upside it has generated for local businesses. Watch the recorded webinar below and click here to view our past webinars.