Display advertising has always been one of the core channels for digital advertising. But the rise of programmatic ad buying, combined with the proven success of multi-channel advertising and pixel strategies, have only pushed demand for display inventories even higher: in the U.S. alone, advertisers are projected to spend nearly $97 billion on programmatic display buys in the 2021 calendar year.
Command attention with compelling visuals and advanced online targeting
Display your message to potential customers across desktop, tablet, and mobile screens on thousands of websites. Delivering your brand message to the right person, under the right context, at the right time is a powerful way to influence buying behavior. Using data and audience research, Cox Media identifies and targets your ideal customers, develops eye-catching action-driven creative, and delivers your message online in a brand-safe environment at the moments that matter most.
Consumers spend over 9 hours per day with their screens
Reach potential customers across screens on tens of thousands of websites, 24/7
Place the right message, in front of the right consumer, at the right time on any screen.
How it works
- Get connected with one of our media consultants and chat about your business goals, objectives, and desired outcome.
- Review a custom advertising strategy based on your budget and built by our seasoned team of experts.
- Get back to focusing on your business' needs while our team gets to work bringing your campaign to life.
A comprehensive look at your business' online presence can help you understand which digital marketing strategies are working best for your goals. While an "audit" may sound scary, this in-depth approach of exploring your digital ad presence, search presence, social media activity and more is intended to ease your fears about not getting the most out of your marketing budget. Learn more in the video below and fill out the form on this page to schedule your free digital audit.
Note: At this time, we are only able to offer digital audits for those in our Cox Media markets.
Targeted advertising – local and beyond
We offer a wide range of full-service advertising options to help you grow your brand reach locally and nationwide.
Frequently asked questions
Display advertising is defined as a mode of online advertising where marketers use banner ads along with other visual ad formats to advertise their product on websites, apps, or social media.
Display ads are shown alongside articles, videos, or websites that consumers are browsing throughout the day.
Display advertising is used to attract online users while they are browsing a digital platform to create awareness, develop brand recall and consideration, and to then take action. It is also a great medium to build off that action and build brand loyalty.
When you viewed an offer or product on a specific website like Amazon and then an ad with the same product you viewed or a similar product starts appearing, seemingly "following you" on different digital platforms.
Display advertising is designed to focus on a specific audience at the lowest cost possible and eliminate media waste. It is a highly targeted and trackable advertising medium that is meant to increase campaign performance the longer it runs.