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Display Advertising

Command attention with compelling visuals and advanced online targeting

Display your message to potential customers across desktop, tablet, and mobile screens on thousands of websites. Delivering your brand message to the right person, under the right context, at the right time is a powerful way to influence buying behavior. Using data and audience research, Cox Media identifies and targets your ideal customers, develops eye-catching action-driven creative, and delivers your message online in a brand-safe environment at the moments that matter most.

9+ hours

Consumers spend over 9 hours per day with their screens

(Source: Nielsen, 2Q, 2018 Total Audience Report, P18+)

Reach Further

Reach potential customers across screens on tens of thousands of websites, 24/7

Targeted

Place the right message, in front of the right consumer, at the right time on any screen.

Display Advertising

How it works

  1. Get connected with one of our media consultants and chat about your business goals, objectives, and desired outcome.
  2. Review a custom advertising strategy based on your budget and built by our seasoned team of experts.
  3. Get back to focusing on your business' needs while our team gets to work bringing your campaign to life.
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21Sep
3 Display Advertising Best Practices to Maximize Your ROI

Display advertising has always been one of the core channels for digital advertising. But the rise of programmatic ad buying, combined with the proven success of multi-channel advertising and pixel strategies, have only pushed demand for display inventories even higher: in the U.S. alone, advertisers are projected to spend nearly $97 billion on programmatic display buys in the 2021 calendar year.

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10Aug
Measuring Success in a Campaign: What You Should Be Looking For

The great thing about digital advertising is that it’s trackable. And measurable. Which means local businesses don’t have to spend blindly into the advertising abyss and wonder how much value they’re getting from that investment.

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16Apr
A Free Digital Audit for Your Business

A comprehensive look at your business' online presence can help you understand which digital marketing strategies are working best for your goals. While an "audit" may sound scary, this in-depth approach of exploring your digital ad presence, search presence, social media activity and more is intended to ease your fears about not getting the most out of your marketing budget. Learn more in the video below and fill out the form on this page to schedule your free digital audit. 

Note: At this time, we are only able to offer digital audits for those in our Cox Media markets.

Targeted advertising – local and beyond

We offer a wide range of full-service advertising options to help you grow your brand reach locally and nationwide.

“When we advertise with Cox Media we see our business grow top of mind awareness with our customers.”

Frequently asked questions

Display advertising is defined as a mode of online advertising where marketers use banner ads along with other visual ad formats to advertise their product on websites, apps, or social media.

Display ads are shown alongside articles, videos, or websites that consumers are browsing throughout the day.

Display advertising is used to attract online users while they are browsing a digital platform to create awareness, develop brand recall and consideration, and to then take action. It is also a great medium to build off that action and build brand loyalty.

When you viewed an offer or product on a specific website like Amazon and then an ad with the same product you viewed or a similar product starts appearing, seemingly "following you" on different digital platforms.

Display advertising is designed to focus on a specific audience at the lowest cost possible and eliminate media waste. It is a highly targeted and trackable advertising medium that is meant to increase campaign performance the longer it runs.