At Cox Media, we know how critical it is to track the effectiveness of your marketing campaigns. In today’s world, knowing your marketing ROI is now more important than ever. One way we can do that is through what we call pixel tracking. We created this Q&A to help address frequently asked questions regarding website pixels. Read on to find out more about how this works and what you need to know to track key metrics for your digital campaigns.
Target your advertising campaign and reach the right customers online
Through display advertising, your message can reach potential customers across screens on thousands of websites, 24/7. Delivering your message to the right person, in the right place, at the right time is a powerful way to influence their buying choices and ensure they think of your business first. We use data and research to identify and target your ideal customers, develop eye-catching creative designed to drive action, and deliver your message online in a brand-safe environment in the moments that matter most.
Consumers spend over 9 hours per day with their screens
Reach potential customers across screens on tens of thousands of websites, 24/7
Place the right message, in front of the right consumer, at the right time on any screen.
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective, and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.