Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.
Target your advertising campaign and reach the right customers online
Through display advertising, your message can reach potential customers across screens on thousands of websites, 24/7. Delivering your message to the right person, in the right place, at the right time is a powerful way to influence their buying choices and ensure they think of your business first. We use data and research to identify and target your ideal customers, develop eye-catching creative designed to drive action, and deliver your message online in a brand-safe environment in the moments that matter most.
Consumers spend over 9 hours per day with their screens
Reach potential customers across screens on tens of thousands of websites, 24/7
Place the right message, in front of the right consumer, at the right time on any screen.
One of the greatest transformations of the advertising landscape has been the ability to target audiences precisely using multiple data-sets. While traditional ad buys forced businesses to target ads to locations where those ads were likely to reach the target audience, digital advertising makes it possible to identify exactly who that audience is—and to only purchase ad space in places where that audience is showing up.
Did you know that only 1 in 5 marketers believe they are reaching the right audience with their advertising message? But with audience-based ad buying, you can target your ideal customer with minimal waste, ensuring every dollar spent is maximized. In this webinar, we partnered with Danielle Delauro of the Video Advertising Bureau (VAB) to discuss real-world examples as we uncovered what audience-based buying is, why it has quickly gained momentum and the upside it has generated for local businesses. Watch the recorded webinar below and click here to view our past webinars.