The long-anticipated “death of the cookie” has been delayed: After setting a deadline to end support for third-party in Google Chrome by the end of 2021, Google recently announced an extension of that deadline to the end of 2023—giving advertisers and marketers two more years to build a post-cookies digital strategy.
Social Media Advertising
Get the Likes, Shares, or Connections you need for your business
Social media advertising places your messages where it can reach a wide array of audiences no matter which stage of the customer journey they’re in, from discovering a new brand to purchasing a product. With most Americans using a social media platform at least once a day, you can reach customers in a non-intrusive way that feels natural in the mix of their social media feeds.
Connect with potential customers while they view updates from friends or catch up on the latest news. With a range of targeting options, social media advertising helps you pinpoint and reach the right customers, and – as with many of our solutions – the power of social media advertising multiples when combined with tactics like paid search and display advertising.
More that 70% of American use social media once a day
Over half of Americans use social media several times per day
Facebook & Instagram
Are two of the most popular social media platforms.
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective, and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.