One of the greatest transformations of the advertising landscape has been the ability to target audiences precisely using multiple data-sets. While traditional ad buys forced businesses to target ads to locations where those ads were likely to reach the target audience, digital advertising makes it possible to identify exactly who that audience is—and to only purchase ad space in places where that audience is showing up.
Social Media Advertising
Get the Likes, Shares, or Connections you need for your business
Social media advertising places your messages where it can reach a wide array of audiences no matter which stage of the customer journey they’re in, from discovering a new brand to purchasing a product. With most Americans using a social media platform at least once a day, you can reach customers in a non-intrusive way that feels natural in the mix of their social media feeds.
Connect with potential customers while they view updates from friends or catch up on the latest news. With a range of targeting options, social media advertising helps you pinpoint and reach the right customers, and – as with many of our solutions – the power of social media advertising multiples when combined with tactics like paid search and display advertising.
More that 70% of American use social media once a day
Over half of Americans use social media several times per day
Facebook & Instagram
Are two of the most popular social media platforms.
Did you know that only 1 in 5 marketers believe they are reaching the right audience with their advertising message? But with audience-based ad buying, you can target your ideal customer with minimal waste, ensuring every dollar spent is maximized. In this webinar, we partnered with Danielle Delauro of the Video Advertising Bureau (VAB) to discuss real-world examples as we uncovered what audience-based buying is, why it has quickly gained momentum and the upside it has generated for local businesses. Watch the recorded webinar below and click here to view our past webinars.