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Television Advertising

Connect with the content people crave

With all the advertising options available these days, television remains the best way to build awareness for your business. Whether you want to cast a wide net or reach a specific audience, Cox Media can put television’s unmatched storytelling power to work for your business.

With cutting-edge content continuously added to cable’s line up, your brand can appear alongside the shows people talk about most. And with our TV Everywhere solution, we can reach your customers wherever they go to watch their favorite shows - on apps, Connected TVs, Over-the-Top (OTT), and more.

The Power of Television

90%

TV reaches nearly 90% of adults each week.

(Source: Nielsen, 2018)

90%

of live sporting events are on cable television.

(Source: VAB, 2018)

11%

Pay-TV subscriptions have grown 11% since 2016 among affluent households.

(Scarborough, 2018)
Discover how you can reach anyone, anywhere, on any screen.

We’ve helped hundreds of businesses just like yours find their audience and expand their reach.

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13May
Behind the Screens: Meet Marketing Strategist Michael Hammers

Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.

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12May
3 Reasons Your Local Business Should Consider an Audience-Centric Mindset

One of the greatest transformations of the advertising landscape has been the ability to target audiences precisely using multiple data-sets. While traditional ad buys forced businesses to target ads to locations where those ads were likely to reach the target audience, digital advertising makes it possible to identify exactly who that audience is—and to only purchase ad space in places where that audience is showing up.

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11May
Ask the Experts: Why Local Businesses are Shifting Towards an Audience-First Mindset

Did you know that only 1 in 5 marketers believe they are reaching the right audience with their advertising message? But with audience-based ad buying, you can target your ideal customer with minimal waste, ensuring every dollar spent is maximized. In this webinar, we partnered with Danielle Delauro of the Video Advertising Bureau (VAB) to discuss real-world examples as we uncovered what audience-based buying is, why it has quickly gained momentum and the upside it has generated for local businesses. Watch the recorded webinar below and click here to view our past webinars.