Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.
Connect with the content people crave
With all the advertising options available these days, television remains the best way to build awareness for your business. Whether you want to cast a wide net or reach a specific audience, Cox Media can put television’s unmatched storytelling power to work for your business.
With cutting-edge content continuously added to cable’s line up, your brand can appear alongside the shows people talk about most. And with our TV Everywhere solution, we can reach your customers wherever they go to watch their favorite shows - on apps, Connected TVs, Over-the-Top (OTT), and more.
TV reaches nearly 90% of adults each week.
of live sporting events are on cable television.
Pay-TV subscriptions have grown 11% since 2016 among affluent households.
One of the greatest transformations of the advertising landscape has been the ability to target audiences precisely using multiple data-sets. While traditional ad buys forced businesses to target ads to locations where those ads were likely to reach the target audience, digital advertising makes it possible to identify exactly who that audience is—and to only purchase ad space in places where that audience is showing up.
Did you know that only 1 in 5 marketers believe they are reaching the right audience with their advertising message? But with audience-based ad buying, you can target your ideal customer with minimal waste, ensuring every dollar spent is maximized. In this webinar, we partnered with Danielle Delauro of the Video Advertising Bureau (VAB) to discuss real-world examples as we uncovered what audience-based buying is, why it has quickly gained momentum and the upside it has generated for local businesses. Watch the recorded webinar below and click here to view our past webinars.