Cox Media + Pediatrix
Case Study Overview
The challenges many pediatricians’ offices face are that patients are constantly aging out, moving, and/or changing healthcare plans along with their parents. There is always a need to re-fill that funnel, creating a steady stream of patients to replace the patients lost due to these changes. In this instance, Pediatrix of Phoenix, Arizona, a local pediatric clinic, decided to invest in campaigns that helped them keep existing patients while adding new clientele.
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Impressions
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Conversions (form fills and phone calls)
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Retaining an Active Patient Base & Attracting New Patients
Coming out of the COVID public health emergency, health care providers faced new challenges. Pediatrix’s primary goal was to keep existing clients feeling safe, happy, and cared for, while attracting new patients to refill their funnel as patients age out of their clinic’s care. Cox Media partnered with Pediatrix to develop campaigns with both video and display ad elements, all targeted specifically to parents of children ages 0-18 using YouTube pre-roll inventory and incorporating site retargeting elements. Specific campaign messages included flu shot reminders and awareness of the clinic’s availability throughout the back-to-school season, when many children are inevitably exposed to more germs and illnesses.
Our Role
Cox Media is proud to partner with Pediatrix to help plan, develop creative for, and execute a campaign aligned with its business goals.
Goal Alignment
Working with Pediatrix to determine business and campaign goals, along with creative needs
Schedule & Tactics
Aligning Cox Media solutions and tactics to support campaign goals and reach the right audience
Results & Optimization
Reporting campaign performance and gathering measurable results from the client
Successful Partnership
Overwhelming positive feedback from clinic partners, supporting Pediatrix’s goals within a reasonable budget that they were comfortable with.
Campaign Assets
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