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CableTelevision Advertising Bureau

Behind the Screens: Meet Project Manager Kathryn Carroll

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

4 Supply Chain Trends Affecting Businesses in 2023

The pandemic may have been the first major event to throw global…

The Importance of a Strong Brand Presence – Even in a Challenging Economic Environment

When economic uncertainty strikes, your brand isn’t merely an asset to your…

TV Audience Buying Is Only Half the Story [Breaking News]

Programmatic TV is half audience buying, half technology automation

Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress [Breaking News]

The sale of TV advertising is about to go a lot more...

SpotXchange Cooks Up Programmatic TV Initiative [Breaking News]

SpotXchange hires Randy Cooke to the post of vice president of programmatic...

ESPN Tests the Waters in Automated Ad Sales — News Digest [Breaking News]

ESPN embraces programmatic TV with SportsCenter; ads bought via web

Why Yahoo Might Want to Go Holiday Shopping For Programmatic TV Tech [Breaking News]

Yahoo considers programmatic TV acquisitions

Magna Global Partners With Cox Media, AudienceXpress for Programmatic TV [Breaking News]

Cox Media, Magna Global and AudienceXpress partner for programmatic advertising

Analysis: Obama’s ad team used cable TV to outplay Romney

Cable boosts political advertising for Obama campaign

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