About the Author

Jeff Baumgartner

The Secret to Streaming Ad ROI: It’s All About Audience

From music to television, movies to live sports, streaming has become one…

How to Improve the Customer Experience at Your Local Business

Customer relationships are a cornerstone of success for any local business. Recent…

4 Ways to Support In-Person Events Through Digital Advertising

Retail and other in-person events have made a big comeback in recent…

3 Ways to Maximize Your Ad Spending

Why and How to Diversify Your Marketing Mix [Blog Post]

Top 5 Must-Reads: Weekly Round-Up – 4.24.15

This Week's Best Content From Other Blogs Around the Web - 4.24.15...

Three Budget Questions To Ask Yourself Right Now

What Gartner’s New CMO Spend Report Says About Your Marketing Plan [Blog...

Top 5 Must-Reads: Weekly Round-Up – 4.17.15

This Week's Best Content From Other Blogs Around the Web - 4.17.15...

10 Tips to Find Your Way Through the Changing Adscape

Don't let your business get lost in the world of advertising.

Top 5 Must-Reads: Weekly Round-Up – 4.10.15

This Week's Best Content From Other Blogs Around the Web - 4.10.15...

The Perilous Pursuit of Ratings Perfection

Nielsen and Rentrak Take Different Approaches to Building a Better TV Ratings...

Put Your Money Where it Counts

3 Ways to Make "Cents" of Your Ad Spending [Blog Post]

Why Programmatic Can be the Secret Ingredient Behind Successful TV Advertising [Breaking News]

Online advertising products no longer have the exclusive upper hand with...

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