Insights Topic

Feb 3

The Industry’s Take on Programmatic

Programmatic; programmatic advertising; digital media; targeting; digital marketing; industry trends; targeted ads; marketing
Feb 3

What Publishers Can Learn From Condé Nast’s Embrace of Programmatic

Programmatic, digital media, Conde Nast, digital sales, advertisers, advertising
Jan 14

Turbo Tax Becomes First Programmatic Ad Buyer on ESPN’s SportsCenter

ESPN has sold its first programmatic ad for “SportsCenter”
Jan 8

TV Audience Buying Is Only Half the Story [Breaking News]

Programmatic TV is half audience buying, half technology automation
Dec 12

Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress [Breaking News]

The sale of TV advertising is about to go a lot more programmatic; Ad buyers can target Cox viewers in 2015 with AudienceXpress
Dec 10

SpotXchange Cooks Up Programmatic TV Initiative [Breaking News]

SpotXchange hires Randy Cooke to the post of vice president of programmatic TV; brings more web-style automation to buying and selling of TV advertising
Dec 8

Why Yahoo Might Want to Go Holiday Shopping For Programmatic TV Tech [Breaking News]

Yahoo considers programmatic TV acquisitions
Dec 8

ESPN Tests the Waters in Automated Ad Sales — News Digest [Breaking News]

ESPN embraces programmatic TV with SportsCenter; ads bought via web
Dec 5

Magna Global Partners With Cox Media, AudienceXpress for Programmatic TV [Breaking News]

Cox Media, Magna Global and AudienceXpress partner for programmatic advertising

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