After an atypical April that drove astounding audience growth across the television and video landscape, May marked another month of elevated viewing.
One of the greatest benefits of cable TV advertising has always been the niche audiences those cable TV channels attract.
April Audience Insights: With More Americans at Home, TV Trends Up, Basketball Bounces Back & Streaming Surges
While decreased travel time meant less exposure to radio, billboards, and other out-of-home media, Americans accelerated their in-home media consumption.
The societal shifts in March of 2020 significantly altered the nation’s TV and media habits as the month progressed.
Here’s what’s happening with media consumption habits – and how your business can meet consumers where they are (especially when they’re not “going” anywhere).
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