Insights Topic

May Audience Insights: After Astronomical April, May Brings More Moderate Growth for TV and Video

After an atypical April that drove astounding audience growth across the television and video landscape, May marked another month of elevated viewing.

The Power of Programming on Cable TV: How Current TV Viewership Trends Can Benefit Your Business

One of the greatest benefits of cable TV advertising has always been the niche audiences those cable TV channels attract.

April Audience Insights: With More Americans at Home, TV Trends Up, Basketball Bounces Back & Streaming Surges

While decreased travel time meant less exposure to radio, billboards, and other out-of-home media, Americans accelerated their in-home media consumption.

March-ing to a Different Beat: How TV Viewing & Media Consumption Changed Last Month

The societal shifts in March of 2020 significantly altered the nation’s TV and media habits as the month progressed.

“Staying in” with Your Customers: Media Consumption on the Rise

Here’s what’s happening with media consumption habits – and how your business can meet consumers where they are (especially when they’re not “going” anywhere).

Tuned in: How to Reach Consumers Who are Always Watching – or Scrolling– the News

Here’s how to reach as many customers as possible while news media consumption remains at a high.

TV Marketing in a Multiscreen World [Infographic]

Click here to see our TV advertising infographic

The Year in Sports Media Report: 2014

The Year in Sports Media Report from Nielsen Media Research is a compilation of 2014 media highlights, advertiser trends and consumer insights across leadi

Find More Content