Insights Topic
The Power of Programming on Cable TV: How Current TV Viewership Trends Can Benefit Your Business
One of the greatest benefits of cable TV advertising has always been the niche audiences those cable TV channels attract.
April Audience Insights: With More Americans at Home, TV Trends Up, Basketball Bounces Back & Streaming Surges
While decreased travel time meant less exposure to radio, billboards, and other out-of-home media, Americans accelerated their in-home media consumption.
March-ing to a Different Beat: How TV Viewing & Media Consumption Changed Last Month
The societal shifts in March of 2020 significantly altered the nation’s TV and media habits as the month progressed.
“Staying in” with Your Customers: Media Consumption on the Rise
Here’s what’s happening with media consumption habits – and how your business can meet consumers where they are (especially when they’re not “going” anywhere).
TV Marketing in a Multiscreen World [Infographic]
Click here to see our TV advertising infographic
The Year in Sports Media Report: 2014
The Year in Sports Media Report from Nielsen Media Research is a compilation of 2014 media highlights, advertiser trends and consumer insights across leadi
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