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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
4 Supply Chain Trends Affecting Businesses in 2023
The pandemic may have been the first major event to throw global…
The Importance of a Strong Brand Presence – Even in a Challenging Economic Environment
When economic uncertainty strikes, your brand isn’t merely an asset to your…
Client Success: Using Addressable TV Ads to Increase Holiday Sales for Oklahoma City Restaurant
For households that don’t want to cook, pre-made holiday meals are a…
The Basics of Brand Safety and Viewability for Digital Video Ad Campaigns
When businesses invest their money into ad campaigns, they want to be…
Small Business Saturday: Tips for Local Businesses
The retail event known as Small Business Saturday was originally created to…
Audience Insights: Concrete Calculations and the Potential Pitfalls of Percentages
Before he retired during my senior year in high school, my father…
Client Success: Helping a Transportation Department Raise Local Awareness of Planned Traffic Disruptions
Public services organizations have a duty to keep local citizens informed of…
Advertising & Marketing Tips for Businesses in the Tax Industry
By the time tax season arrives, it’s already too late to plan…