Paid Search Advertising
Show Up When People Search for You
It is estimated that Google handles billions of searches every day. Make sure your business is found when potential customers use search engines to get information about products or services like yours. Paid Search Advertising vaults you to the top of the results page (SERP), so you can increase awareness, drive more traffic to your site and boost other advertising campaigns.
We Make Paid Search Advertising Simple
We can help you define or prioritize your business goals, or develop and execute a custom plan based on the goals you already have.
We can help you determine who you should advertise to based on your industry, goals and current customers.
We can help you get more out of your budget with a strategic mix of customized digital and TV advertising solutions.
Boost Your ROI With Multichannel Advertising
Enhance your paid search advertising strategy with TV, display and video solutions that can reach hyper-specific local audiences or span the entire country.
I very much appreciate Cox Media’s team approach to strategizing and implementation. They provide many new and creative opportunities to help us maximize our budget and get the most exposure possible. They also work very hard to make sure that all of the marketing tactics we use complement each other, so we maintain a strong brand and messaging to our audience.
- Karen Rencehausen, Arizona Blood and Cancer Specialists
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Frequently Asked Questions
Paid search advertising is a marketing tactic that allows you to bid for top ad placements on a search engine results page (SERP), enabling you to reach people who have already expressed an interest in your business or the types of products and services you offer.
Paid search is effective because it meets consumers in their moment of need. It is especially powerful when used as part of an integrated approach because it increases brand recall with current and prospective customers.
A PPC approach enables you to deliver special offers or promotions, driving individual consumers to take action at critical points in their paths to purchase. PPC is also a true pay-for-performance marketing tactic — you only pay when a user clicks on your ad.
Search engines use machine learning and algorithms to determine the most relevant ads to display to a user based on their search query. Once a user clicks on an ad, the advertiser is charged for that click and the user is taken to the landing page associated with the ad they clicked on.
Connect With a Marketing Expert
You know your business. We know advertising. Together, we can bring your business to more people. Contact a member of our team today. We’d love to help you grow.