Video Advertising
Expand Your Reach to Any Screen With Video Advertising
Build brand awareness and connect with your target audience whether they’re streaming online video on a mobile device or watching their favorite shows with over-the-top television (OTT TV). Using advanced targeting capabilities and our Streaming service, Cox Media can ensure your message is delivered in a thoughtful and compelling way — wherever your customers are watching.
We Make Video Advertising Simple
Goals
We can help you define or prioritize your business goals, or develop and execute a custom plan based on the goals you already have.
Audience
We can help you determine who you should advertise to based on your industry, goals and current customers.
Channels
We can help you get more out of your budget with a strategic mix of customized digital and TV advertising solutions.
Boost Your ROI with Digital Advertising
Enhance your video advertising strategy with digital options that can reach hyper-specific local audiences or span the entire country.
It’s great to have a strategic partner that I can trust with my media strategy. Cox Media has been a valuable partner.
- Kathy Summerlin, Saenger Theatre
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Frequently Asked Questions
Video ads are :06-:60 videos that run before, during, and after digital video content. Video ads can be skippable or non-skippable.
Video ads are used to create an emotional connection, build trust, and develop positive brand sentiment to a highly engaged target audience, across any device at the right moment.
Over-the-top (OTT) TV is content that viewers can watch via the internet, instead of using a cable or satellite TV subscription. Netflix, Hulu, Amazon Prime, and Apple TV are some of the most well-known OTT services. In addition, there are many free, ad-supported streaming services like Crackle, Tubi and Peacock that offer in-platform ad options. OTT content can be viewed on many devices, including smart TVs, gaming systems, streaming devices, laptops and cellphones.
Through our Streaming service, Cox Media can help you reach OTT viewers with video ads on select streaming platforms, TV-like websites, the Contour app, on-demand content delivered through Cox Media, cable network apps and MCPD partner apps.
Cox Media’s Streaming allows businesses to engage both a live TV audience and viewers who prefer streaming. This advertising solution can reach people across screens because it’s made up of multiple streams of inventory: OTT TV, TV-like websites, the Contour app, and cable network and MVPD partner apps. It also includes Set Top Box Video On Demand (STB VOD), which is on-demand content available through Cox Media, an audience that other OTT providers can’t offer.
Cox Media’s Streaming inventory is a mix of Cox Media owned and operated inventory and audience extension inventory, meaning you can reach more people across more devices.
Video advertising offers many opportunities to reach customers at various points along their purchasing journey, making them more likely to act. It also offers granular, audience-based targeting capabilities, helping to ensure you’re spending your budget wisely. Finally, many video advertising methods provide in-depth delivery metrics, giving you a more transparent view of your campaigns and helping you to optimize your advertising strategy.
Connect With a Marketing Expert
You know your business. We know advertising. Together, we can bring your business to more people. Contact a member of our team today. We’d love to help you grow.