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Paid Search Advertising

Be there when your product or service is searched online

When your potential customer is using search engines like Google and Bing to seek information on products or services like yours, it's important your brand places high in the search rankings. Cox Media helps your business get in front of the right customers at the right time, driving more traffic to your website with paid search advertising. As part of an integrated solution, the visibility achieved with paid search enhances the performance of your other marketing campaigns, increasing traffic to your business.

93%

93% of online experiences begin with a search engine.

(Source: Forrester)

81%

Search picks up where TV left off - 81% average increase in advertiser related (branded) search volume after the release of a commercial, as compared to the pre-release average.

(Source: Microsoft, “Expand your TV advertising with the power of paid search” 2017)

155%

Display boosts search - On average, search activities rise by 155% following a display ad

(Source: Business.com)
Paid Search

How it works

  1. Get connected with one of our media consultants and chat about your business goals, objectives, and desired outcome.
  2. Review a custom advertising strategy based on your budget and built by our seasoned team of experts.
  3. Get back to focusing on your business' needs while our team gets to work bringing your campaign to life.
Read More
07Oct
Search Engine Marketing and the Myth of Endless ROI: Tips to Avoid Diminishing Returns

Experts are predicting that, by 2023, search engine marketing (SEM) will become an $80 billion business. And for good reason: from building brand awareness to driving website traffic to retargeting prospects and closing conversions, SEM can and should play a critical role in your digital advertising strategy.

Read More
06Jul
Improving Paid Search Performance Through Better Listings Management

Whether your customers are researching a purchase or seeking out open businesses in their area, online search is the first place many of them will turn. Online business listings have become a trusted resource to find your hours of operation, business location, phone number, website, and online ordering and reservation services.

Read More
05Jan
Cable TV & Paid Search: 4 Advertising Tips for Reaching Consumers as They Watch and Scroll
  Online search is where most customer journeys begin. In fact, research shows that about 90 percent of all online experiences begin with a simple search query, which in turn connects customers to content, brands, and solutions relevant to their interests or needs.

Targeted advertising – local and beyond

We offer a wide range of full-service advertising options to help you grow your brand reach locally and nationwide.

“Crown Motors has tried print, radio, and Cox Media to market our cars and financing. We are sold on Cox Media; We saw an increase in sales after advertising with Cox Media.”

Frequently asked questions

Paid search advertising is a marketing tactic that allows you to bid for top ad placements on a search engine results page (SERP) – reaching people who have already expressed an interest in your business or what you offer.

Paid search is effective in that it meets consumers in their moment of need – furthermore, paid search is a great complement to any marketing strategy – an integrated approach will see greater brand recall with their consumers.

The opportunity to deliver special offers or promotions, driving the consumer to take action at a critical point in their path to purchase. It’s also a true pay-for-performance marketing tactic – you only pay when a user clicks on your ad.

Search engines use machine learning and algorithms to determine the most relevant ads to display to a user based on their search query. Once a user clicks on an ad, the advertiser is charged for that click and the user is taken to the landing page associated with the ad they clicked on.