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Paid Search Advertising

Ensure your business is found online with paid search advertising

Consumers don’t just “go online,” they spend a significant amount of time scrolling, posting, watching and searching, using search engines like Google and Bing, to continuously seek information. With paid search, you can improve your business’ search engine results placements and get your message in front of a potential customer who already has interest in you, or your products and services.

With paid search, you can place your business in front of the right customers at the right time, driving more traffic to your website. As part of an integrated solution, the visibility achieved with paid search enhances the performance of your other marketing campaigns, delivering more customers for your business.

Paid Search

93%

93% of online experiences begin with a search engine.

(Source: Forrester)

81%

Search picks up where TV left off - 81% average increase in advertiser related (branded) search volume after the release of a commercial, as compared to the pre-release average.

(Source: Microsoft, “Expand your TV advertising with the power of paid search” 2017)

155%

Display boosts search - On average, search activities rise by 155% following a display ad

(Source: Business.com)
Learn more about paid search advertising

We’ve helped hundreds of businesses just like yours find their audience and expand their reach.

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06Dec
Pixel Tracking & Your Marketing ROI

At Cox Media, we know how critical it is to track the effectiveness of your marketing campaigns. In today’s world, knowing your marketing ROI is now more important than ever. One way we can do that is through what we call pixel tracking. We created this Q&A to help address frequently asked questions regarding website pixels. Read on to find out more about how this works and what you need to know to track key metrics for your digital campaigns.

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18Nov
Behind the Screens: Meet Regional Vice President Tony Smythe

Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective, and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.