One of the greatest transformations of the advertising landscape has been the ability to target audiences precisely using multiple data-sets. While traditional ad buys forced businesses to target ads to locations where those ads were likely to reach the target audience, digital advertising makes it possible to identify exactly who that audience is—and to only purchase ad space in places where that audience is showing up.
Paid Search Advertising
Ensure your business is found online with paid search advertising
Consumers don’t just “go online,” they spend a significant amount of time scrolling, posting, watching and searching, using search engines like Google and Bing, to continuously seek information. With paid search, you can improve your business’ search engine results placements and get your message in front of a potential customer who already has interest in you, or your products and services.
With paid search, you can place your business in front of the right customers at the right time, driving more traffic to your website. As part of an integrated solution, the visibility achieved with paid search enhances the performance of your other marketing campaigns, delivering more customers for your business.
93% of online experiences begin with a search engine.
Search picks up where TV left off - 81% average increase in advertiser related (branded) search volume after the release of a commercial, as compared to the pre-release average.
Display boosts search - On average, search activities rise by 155% following a display ad
Did you know that only 1 in 5 marketers believe they are reaching the right audience with their advertising message? But with audience-based ad buying, you can target your ideal customer with minimal waste, ensuring every dollar spent is maximized. In this webinar, we partnered with Danielle Delauro of the Video Advertising Bureau (VAB) to discuss real-world examples as we uncovered what audience-based buying is, why it has quickly gained momentum and the upside it has generated for local businesses. Watch the recorded webinar below and click here to view our past webinars.