The long-anticipated “death of the cookie” has been delayed: After setting a deadline to end support for third-party in Google Chrome by the end of 2021, Google recently announced an extension of that deadline to the end of 2023—giving advertisers and marketers two more years to build a post-cookies digital strategy.
Paid Search Advertising
Ensure your business is found online with paid search advertising
Consumers don’t just “go online,” they spend a significant amount of time scrolling, posting, watching and searching, using search engines like Google and Bing, to continuously seek information. With paid search, you can improve your business’ search engine results placements and get your message in front of a potential customer who already has interest in you, or your products and services.
With paid search, you can place your business in front of the right customers at the right time, driving more traffic to your website. As part of an integrated solution, the visibility achieved with paid search enhances the performance of your other marketing campaigns, delivering more customers for your business.
93% of online experiences begin with a search engine.
Search picks up where TV left off - 81% average increase in advertiser related (branded) search volume after the release of a commercial, as compared to the pre-release average.
Display boosts search - On average, search activities rise by 155% following a display ad
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective, and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.