One of the greatest transformations of the advertising landscape has been the ability to target audiences precisely using multiple data-sets. While traditional ad buys forced businesses to target ads to locations where those ads were likely to reach the target audience, digital advertising makes it possible to identify exactly who that audience is—and to only purchase ad space in places where that audience is showing up.
Extend your message and expand your reach as customer viewing shifts
As consumer behavior changes, it’s more important than ever to connect with your customers everywhere they’re engaging with video throughout their day. Whether they’re surfing online at work or watching their favorite shows via OTT at home, Cox Media’s digital video solutions can deliver your message to them in a thoughtful and compelling way.
With advanced targeting capabilities and our TV Everywhere solution, we can ensure your message goes wherever your customers are going to watch their favorite shows.
Expand Your Reach
Expand your reach as users shift across screens to a highly engaging, user- initiated online environment.
Targeted and Timely
Time digital campaigns to coincide with television flights to maximize reach, awareness and brand recall.
Social Media Advertising
Extend your message on Facebook to generate engagement and drive action.
Did you know that only 1 in 5 marketers believe they are reaching the right audience with their advertising message? But with audience-based ad buying, you can target your ideal customer with minimal waste, ensuring every dollar spent is maximized. In this webinar, we partnered with Danielle Delauro of the Video Advertising Bureau (VAB) to discuss real-world examples as we uncovered what audience-based buying is, why it has quickly gained momentum and the upside it has generated for local businesses. Watch the recorded webinar below and click here to view our past webinars.