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Video Advertising

Expand your reach to any screen with video advertising

Connect with your target audience and build brand awareness whether they’re streaming online video via a mobile device or watching their favorite shows with over-the-top television (OTT TV). Leveraging advanced targeting capabilities and our TV Everywhere (TVE) service, Cox Media can ensure your brand message is delivered in a thoughtful and compelling way wherever your customers are consuming video.

Expand Your Reach

Expand your reach as users shift across screens to a highly engaging, user- initiated online environment.

Targeted and Timely

Time digital campaigns to coincide with television flights to maximize reach, awareness and brand recall.

Social Media Advertising

Extend your message on Facebook to generate engagement and drive action.

Video Advertising

How it works

  1. Get connected with one of our media consultants and chat about your business goals, objectives, and desired outcome.
  2. Review a custom advertising strategy based on your budget and built by our seasoned team of experts.
  3. Get back to focusing on your business' needs while our team gets to work bringing your campaign to life.
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05Jan
4 Things Local Businesses Should Know About Over-the-Top TV Advertising
  The state of over-the-top (or OTT) television has evolved rapidly over the course of the past calendar year. As new streaming television services have entered into the OTT space, consumer media consumption through OTT services has jumped since the start of the pandemic—and that increase in OTT streaming has more or less maintained itself in the months since that dramatic shift.
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05Jan
TVE 2.0: Advertising Opportunities for Your Small Business
  You might already be familiar with the advertising options available through the TV Everywhere (TVE) solution, which gives your business flexibility in reaching over-the-top viewing audiences alongside traditional TV viewership. But new updates to TVE—both on the viewer’s side, and in terms of business advertising opportunities—are worth taking time to familiarize yourself with.
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31Aug
The Importance of Strong Creative: Optimizing Content Production for Your Multi-Channel Marketing Strategy

Audience targeting, inventory buys and channel-specific campaigns are all key elements of successful business marketing. But no matter how well you execute these phases of planning and launching your marketing strategy, your success is still largely dependent on the quality of your marketing and advertising creative.

 

Targeted advertising – local and beyond

We offer a wide range of full-service advertising options to help you grow your brand reach locally and nationwide.

“It’s great to have a strategic partner with my media consultant. Someone I can trust to help make great decisions for the theatre and my advertising budget. Combing TV and digital has helped our sales.”

Frequently asked questions

Video ads are :06-:60 videos that run before, during, and after digital video content. Video ads can be skippable or non-skippable.

Video ads are used to create an emotional connection, build trust, and develop positive brand sentiment to a highly engaged target audience, across any device at the right moment.

Video ads run across any device that is able to connect to the internet and the user is engaging with content. Video ads can run across several endpoints and content types. Content can be short, live, or on-demand long-form (OLV + Streaming). Video ads can be delivered on devices such as Connected TVs, Set-Top Boxes, OTT devices, desktops, mobile devices, and tablets.

All platforms are great for video ads. Utilizing the right video medium at the right time is crucial for extending reach, creating frequency, and increasing customer engagement. This depends on the individual goals of the campaign, but generally, it is good to include a mix of platforms so that you can ensure you are maximizing the reach to your desired audience.