At Cox Media, we know how critical it is to track the effectiveness of your marketing campaigns. In today’s world, knowing your marketing ROI is now more important than ever. One way we can do that is through what we call pixel tracking. We created this Q&A to help address frequently asked questions regarding website pixels. Read on to find out more about how this works and what you need to know to track key metrics for your digital campaigns.
Extend your message and expand your reach as customer viewing shifts
As consumer behavior changes, it’s more important than ever to connect with your customers everywhere they’re engaging with video throughout their day. Whether they’re surfing online at work or watching their favorite shows via OTT at home, Cox Media’s digital video solutions can deliver your message to them in a thoughtful and compelling way.
With advanced targeting capabilities and our TV Everywhere solution, we can ensure your message goes wherever your customers are going to watch their favorite shows.
Expand Your Reach
Expand your reach as users shift across screens to a highly engaging, user- initiated online environment.
Targeted and Timely
Time digital campaigns to coincide with television flights to maximize reach, awareness and brand recall.
Social Media Advertising
Extend your message on Facebook to generate engagement and drive action.
Welcome back to ‘Behind the Screens’, a monthly blog series in which we introduce members of our Cox Media team. From coast to coast, there's a lot of collaboration and behind-the-scenes efforts that go into each client relationship and campaign, and every person on our team of experts brings a unique background, perspective, and area of expertise. While we each have different day-to-day roles, we're all working toward the same goal: to help our clients' businesses succeed.