During these times, businesses are better served by prioritizing ROI strategies aimed at optimizing performance rather than cutting back on ad spending.
Translation is important in any multilingual strategy, but it needs to be paired with efforts that understand the cultural context of the target audience.
When planned, launched and managed by a trusted marketing professional, your hyperlocal approach can deliver a number of business benefits.
As with all seasonal shopping trends, the current economic conditions are expected to have a pronounced influence on back-to-school shopping behaviors.
Political campaigns for the 2022 election cycle are well underway, with political ads already running on TV and other advertising channels.
With so many nuanced components of a marketing strategy, having a supportive media partner is vital for helping you achieve long-term business success.
Email fatigue can be a serious threat to your marketing strategy—to combat it, you have to find compelling reasons for your customers to open your emails.
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