Hispanic Audiences

Advertising to Hispanic Audiences

In recent years, the US Hispanic population has grown exponentially. As Hispanics have claimed a larger share of the overall U.S. population, their significance as a key advertising demographic has also increased. From creating ads that represent the Hispanic culture to reaching this impactful audience in the right places, with the right messages as they interact with media, Cox Media has advertising solutions that can help. We bring together deep expertise and trusted guidance to help you market to Hispanic audiences – so you never have to figure it out alone.

0%

of Hispanics use social media at least 6 hours/week.

Includes Netflix, Amazon Prime Video, and other streaming providers. Source: Wonder, Importance of Digital Advertising to Hispanic Populations

0%

of Hispanics use social media at least 6 hours/week.

Includes Netflix, Amazon Prime Video, and other streaming providers. Source: Wonder, Importance of Digital Advertising to Hispanic Populations

0%

of US Hispanics take action after seeing a digital ad.

Stillman Translations, The Power of US Hispanic Customers

Maximize Your ROI With Our Proven Approach

Pinpoint the audience you want and make the most of your advertising budget with our transparent, thorough approach to your campaign.

Research & Planning
Creative
Execution & Optimization
Reporting

Reach the Right People With the Right Message

In today’s always-on culture, people take winding consumer journeys that cross multiple marketing channels, touchpoints and screens. We can help you reach your target audience across and along their journey with a customized multichannel advertising strategy.

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Transparent Campaign Reports

Discover what’s working best for your campaigns with detailed reports provided on your schedule. We can provide high-level statistics and explore more in-depth data for each campaign, so you have the most comprehensive view of your outcomes and KPIs.

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Custom Multichannel Advertising Solutions

Whether you’re looking for broad reach or the ability to target specific customers, our comprehensive suite of solutions can do just that. Explore our portfolio.

Strategic Support For Every Business

Success Story 1

Increasing School Enrollment Through Targeted Family Outreach

To protect their enrollment numbers amid increased schooling options for local families, one school district developed a targeted ad campaign in collaboration with Cox Media. This campaign was an unprecedented success, driving hundreds of referrals and generating dozens of enrollments.

Success-Story-2

Increasing Survey Completion for a Government Census

After struggling to address a low census completion rate among its Hispanic residents, one city in the Southwestern United States approached Cox Media. The campaign produced over 900,000 impressions in a 30-day window.

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