6 Media Trends for Reaching Hispanic Audiences

02.28.2022 Sara Brasfield

The U.S. Hispanic population has grown rapidly over the past decade. As Hispanics have claimed a larger share of the overall U.S. population, their significance as a key advertising demographic has also increased. Here are six trends in the ways this audience interacts with media that can help you plan your advertising strategy to connect with this impactful demographic.

Hispanic Audiences Infographic


About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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