6 Media Trends for Reaching Hispanic Audiences
02.28.2022 
Sara Brasfield
The U.S. Hispanic population has grown rapidly over the past decade. As Hispanics have claimed a larger share of the overall U.S. population, their significance as a key advertising demographic has also increased. Here are six trends in the ways this audience interacts with media that can help you plan your advertising strategy to connect with this impactful demographic.
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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