Insights Topic

Getting to Know Google Analytics 4: Top Takeaways for Your Local Business

Here’s an overview of Google’s planned transition to GA4, and what your business needs to know as you plan out your digital advertising future.

Top Consumer Trends in Video Consumption: Takeaways for Your Advertising Strategy

Today’s businesses have many different video advertising options to choose from—and more channels and wrinkles are being added almost constantly.

Google’s Switch From FLoC to Topics: What Does it Mean for Advertisers?

Here’s an overview of what small business owners need to know about Google Topics and the future performance of their ad campaigns.

Building for the Future: Emerging Digital Trends for 2022 and Beyond

Read on to learn about the trends we believe will continue to shape the digital media landscape in 2022 and beyond.

Digital Opportunities for Local Businesses: Key Takeaways From the TAG Media & Entertainment Report

A new industry report from the Technology Association of Georgia details how the industry as a whole has embraced digital transformation.

Pixel Tracking & Your Marketing ROI

We created this Q&A to help address frequently asked questions regarding website pixels.

How Google’s Ad Policies Affect Your Local Business’ Advertising Strategy

This increased focus on eliminating bad ads is good news overall for small businesses, but the safeguards in place to support ad safety can also complicate your own business advertising efforts.

6 Landing Page Best Practices for Your Local Business’ 2021 Ad Campaigns

As digital marketing campaigns and strategies evolve and adapt to new opportunities and trends, landing page best practices have also changed.

Ask the Experts: Google Ad Policies & What They Mean for Your Business

Digital ad platforms like Google, Amazon and Facebook have developed advertising policies…

Your Advertising Checklist for Google, Amazon, Facebook & Instagram

Some ad platforms require advertisers to meet certain standards before running ads. Review this checklist to avoid violating any policies.

Find More Content