Here’s an overview of Google’s planned transition to GA4, and what your business needs to know as you plan out your digital advertising future.
Today’s businesses have many different video advertising options to choose from—and more channels and wrinkles are being added almost constantly.
Here’s an overview of what small business owners need to know about Google Topics and the future performance of their ad campaigns.
Read on to learn about the trends we believe will continue to shape the digital media landscape in 2022 and beyond.
A new industry report from the Technology Association of Georgia details how the industry as a whole has embraced digital transformation.
This increased focus on eliminating bad ads is good news overall for small businesses, but the safeguards in place to support ad safety can also complicate your own business advertising efforts.
As digital marketing campaigns and strategies evolve and adapt to new opportunities and trends, landing page best practices have also changed.
Digital ad platforms like Google, Amazon and Facebook have developed advertising policies…
Some ad platforms require advertisers to meet certain standards before running ads. Review this checklist to avoid violating any policies.
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