GA4: The Future of Google Analytics & Your Business
05.12.2023 
Alyson Phillips
45 min
Google Analytics allows you to measure the performance of your digital advertising efforts, as well as track your Flash, video, and social media sites and applications. With significant changes to this platform rolling out in July, we’ve gone straight to the source to help unpack what the Google Analytics 4 updates mean for your business. Watch this video to hear from Google expert Alex Fleshner as he shares insights addressing the following:
- What is GA4 and what are its benefits?
- What’s changing from current-state analytics and why?
- What do advertisers need to do now to prepare for the transition in July?
About the Author
Alyson Phillips
Alyson is the Director of Marketing at Cox Media’s corporate offices in Atlanta. With a background in journalism and over a decade of experience in brand marketing, she has a passion for connecting brands to their customers through powerful storytelling. In her role, she’s responsible for amplifying the Cox Media brand in the communities we serve nationwide – whether through advertising, thought leadership, or the customer experience. When she’s not working, she’s chasing around her twin toddlers and spending as much time outdoors as possible.
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