Insights Topic
The Television Advertising Glossary: 10 Terms A Local Business Should Know
The first step in creating a strong advertising strategy is having a basic knowledge of key terms that frequently come up in important advertising conversa
The (Rating) Point of No Return – Part II
Second of a Two-Part Look at Local Television’s Tantalizing Transition to Impression-Based Buying
The (Rating) Point of No Return – Part I
First of a Two-Part Look at Local Television’s Tantalizing Transition to Impression-Based Buying
TV Measurement Titans Compete to Paint More Complete Audience Picture
Audience measurement is an important tool in tracking the success of TV programming and advertising.
Addressing Several TV Advertising Myths & Opening the Door to Local Businesses
3 Questions You May Be Asking Yourself As A Local Business Owner
TV Advertising; It’s Not Nearly the Cost of a Super Bowl Ad
Many believe the cost of advertising on TV is out of their budget, but it’s closer to the cost of a tank of gas. Click here or call us at 855-755-2691
Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets
5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets [Blog Post]
Programmatic TV: Further Ahead, Further Behind Than You Think
Based on the number of times it was cited in recent upfront presentations, people’s perception of programmatic TV appears to have morphed from wry skeptici
Real-Time With Cox Media’s Zeigler On ‘Programmatic TV’ [Breaking News]
Programmatic TV, Advertising, Zeigler, TV Buying
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