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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
NFL Rewind: A Look Back at Top Plays and Highlights from 2022
Are you ready for some football? Well as we’re getting into summer…
Generational Marketing: Tips on Connecting with a Gen Z Audience
Gen Z is growing up fast. The oldest members of this generation…
Client Success: Promoting Alabama Mortuary Brands Through a Diverse Digital Strategy
As local businesses add new locations and brands offering specialty services, the…
Bonus: Ask the Experts GA4 Q&A
Last week, we hosted our Q2 Ask the Experts webinar, focusing on…
Tips for Attracting New Customers to Your Local Chain Business
Local chain businesses are able to justify their brick-and-mortar growth by pointing…
The Pulse on Programming: June 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
Using AI for Marketing Your Small to Medium-Sized Business, Part 1
Keeping up with the evolving state of Artificial Intelligence (AI) is daunting…
Three Strategic Goals to Guide Advertising for Healthcare Companies
From labor shortages to system inefficiencies, today’s healthcare companies are battling a…
Behind the Screens: Meet Sales Account Planner Sarah Cart
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…