The Pulse on Programming: June 2023 Preview

05.09.2023 Jessica Sloan2 min

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever.

That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on show premiere dates, audience demographics and data, and other relevant information to inform your media buys and your overall cable TV advertising strategy.

With a number of new and returning series hitting cable TV and streaming services, June’s programming slate has some excellent options to help your business choose the right types of TV advertising to reach your target audience.

And remember: even if inventory for these specific shows are “sold out”, we offer a wide range of additional programming that can be used to reach your intended audience. Connect with Cox Media’s experts to learn more about the following advertising opportunities, as well as additional programming that can help you connect with local consumers.

Here are three big programming opportunities for June:

1. The Lazarus Project – Returning Series

One of the most anticipated dramas of the summer TV schedule is the second season of TNT’s “The Lazarus Project.” Returning on June 4 at 9/8c, the hour-long drama follows George, the latest recruit to a secret organization known as “The Lazarus Project.”

George and his colleagues are tasked with turning back time whenever the world faces the threat of extinction, and these privileged individuals are the few people able to remember the events they’ve undone by reversing time.

With strong early reviews from critics, the eight-episode season of “The Lazarus Project” could be a prime target for local businesses advertising to TNT’s A18-49 demographic. Ads can also be delivered via cable TV and streaming platforms, giving your business options when planning your media buy.

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2. The Walking Dead: Dead City – New Series

The newest chapter from one of cable TV’s most popular franchises, “The Walking Dead: Dead City” returns two popular “Walking Dead” characters, Maggie and Negan, as they travel into a post-apocalyptic Manhattan, New York.

Now cut off from the mainland and turned to crumbling ruins, the city is filled with zombies who have made New York City into a landscape of anarchy, danger, beauty, and terror. The six-episode season will premiere on June 18 at 10/9c on AMC, giving AMC and advertisers another shot at enjoying the high ratings and audience engagement that has historically awaited shows from the “Walking Dead” universe.

With an entrenched audience in the A25-54 demographic, built-in viewership from past “Walking Dead” series, and strong cable TV engagement metrics among AMC viewers, local businesses may want to test out media buys around “The Walking Dead: Dead City” before a potentially strong premiere sends ad demand skyrocketing.

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3. Grown-ish – Returning Series

On June 28 at 10/9c, “Grown-ish” will premiere its sixth and final season on Freeform. The “black-ish” spinoff follows Zoey Johnson throughout her college experience and her journey into adulthood, providing a contemporary look at how students and administrators are grappling with various issues and challenges in the world of higher education.

In the sixth season, the show is slated to focus on Zoey’s younger brother, Junior, as he navigates his own experiences as a college student. Given the subject matter and Freeform’s popularity among younger audiences, “Grown-ish” is a prime advertising opportunity for local businesses eager to connect with younger consumers and their parents. The show is available through both cable TV and streaming options.

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Ready to plan new media buys that capitalize on upcoming programming opportunities? Contact Cox Media to get started today.

Click here to learn more about our cable TV programming options

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Jessica Sloan

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